Themba Sithole (27) from Mabopane Township is the sole owner of a digital recording label, Sarenity Records SA established on 12 August 2018.
“My music career started in 2014 in high school after listening to a song called “Introspection” that spoke to me in all the right ways and that is when I found my true calling in life,” he said.
“Sarenity Records has four groups, Trust SA, Lazba Deep, C.R.M, and Mjazz and have released more than 5 songs already for a new company.
“Sanerity is currently seating on 79% with 6 more artist needed before the end of the year so make the 100% success rate required before our financial year in January,” said Mr Sithole.
He said this year they will sign on 10 great artist with raw talent and they are looking at assessing the growth of the artists. After that the artists will be given two year distribution deals.